Getting Personal

A professional background is one thing, but understanding who I am as a person in "real life" is another. I live in Carlsbad with my charming husband of 14 years, my creative and sporty pre-teen daughter, my no-fear and spunky 8-year old son, and our two rambunctious german shepherds. Family means everything to me, and making sure I have a balance between my professional career and motherhood is the most important thing. My husband and I are originally from Wisconsin, and have lived in San Diego for over 20 years. It's as close to Mexico and the ocean that we could get! And we love it. We love traveling the world as a family and have been to Costa Rica, Ireland, Japan, and Mexico and have plans for Vancouver, Panama and Italy!

Children's Book Author

I have published a handful of children's books under my own brand, Squirmy Wormy Children's Books, and manage a "mom blog" full of creative projects for kids and recipes for busy families. I have always been a creative person, having grown up with my own mother being an art teacher. So I try and bring as much creativity and open-mindedness to my life and my work. The book series combines learning numbers and colors with drawing tips and coloring pages in the back. Perfect for toddlers through kindergarten-aged children.

Professional Background

I am a Marketing Director with the ability to be a one-man-band when needed, but also a great leader for a Marketing team since I have an appreciation for the work that goes into various marketing channels. I have been professionally working for over 20 years with a variety of roles and responsibilities: content creation, website development, email marketing, social media community management, brand development, online reputation management, graphic design, event planning/tradeshows and online/print advertising. What makes me unique is my blend of creative, strategic, analytical and organizational skills, which come in handy when working with teams of designers, developers, product, sales and business development professionals.

I have had experience working in a variety of industries for both startup cultures and established Fortune 500 brands: consumer goods, automotive services, payment processing, financing, real estate, cloud software (SaaS), credit reporting, E-commerce, construction, education and technology. And I love it all!

Areas of Expertise:

Strategic Planning   |   E-commerce Management   |   Social Media Strategies  |  Events & Tradeshows   |   Team Management   |   Web Development
Brand Management   |   Email Marketing   |   Digital & Direct Marketing  |  Marketing Automation   |   Vendor Management   |   Copywriting & Blogs
Project Management    |   Reputation Management   |   Graphic Design  |  Content Marketing Development    |   Webinars    |   SaaS & Startup Expertise
Retail Packaging Design | Facebook Advertising

Technical Skills:

Microsoft Office Professional   |   Photoshop, Illustrator, InDesign   |   PC & MAC  |  Salesforce.com   |   Shopify & Magento E-commerce Management  |   Google Analytics | Facebook, Twitter, YouTube, Google+, Instagram, LinkedIn, Pinterest, TikTok  |  Wordpress & SquareSpace Web Design  |  Email Marketing  |  Wrike Project Management | Marketo (familiar)  |  SEO & SEM Strategies   |   Vocus / PRweb   |   Klaviyo, MailChimp, Streamsend Email Marketing | GoTo/WebEx Presentation Skills